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Activity 1: Brainstorm Ideas

Preliminary Ideas

Jose:

  • Food Shazam (camera based)
  • Social Marvel App
  • Personal Trainer (Fitness) App

Mackenzie:

  • Company Info App (1)
  • Stock Info App
  • School Info App

Yousif:

  • Cryptocurrency Tracking APP
  • Ticketmaster API
  • Air Quality Index and Weather Data (3)

Carlos:

  • Gamified Habit Tracker (2)
  • Secret Messaging App
  • 8 Different Ways to Cook Octopus

3 Evaluated Ideas:

  • Gamified Habit Tracker
  • Air Quality Index and Weather Data
  • Company Info App

Air Quality Index and Weather Data Idea Evaluation:

  1. Mobile Experience:

    • The mobile experience is integral to your app because it leverages real-time data such as AQI and weather, which is location-specific and constantly changing. Mobile apps can use GPS to provide personalized weather and AQI information, making it uniquely mobile.
  2. Uniqueness:

    • This app is more than a glorified website because it provides location-specific data in real-time. It offers features that take advantage of the user's mobile device, such as geolocation to deliver precise information. This uniqueness is a key selling point.
  3. Story and Value:

    • The story around this app may not be as compelling as some entertainment or social apps, but it appeals to users who care about their health and well-being or those planning outdoor activities. The value is clear: it helps users make informed decisions based on air quality and weather conditions.
  4. Friends and Peers:

    • The response from friends and peers would likely depend on their personal interests. Those concerned about air quality and weather may find it useful, while others may not see it as particularly exciting.
  5. Market:

    • The market for this app is substantial, as it appeals to a wide range of users interested in weather forecasts and air quality, especially in areas with air quality concerns. It's not a niche app and can have a broad user base.
  6. User Base:

    • The size and scale of the potential user base can be significant, especially in areas with varying weather conditions and air quality issues. It's not limited to a niche group but can be used by the general population.
  7. Habit-Forming:

    • The habit-forming nature of the app may not be very high. Users would open the app as needed, mainly for checking weather and air quality. They would consume information rather than creating something, so it may not be highly addictive.
  8. Scope:

    • The scope of this app is well-defined and relatively straightforward. It involves pulling data from APIs, displaying it to users, and potentially offering some basic features like location-based alerts. It is not expected to be technically challenging, and a stripped-down version can still be interesting to build.
  9. Technical Challenge:

    • Building this app is not expected to be highly technically challenging, given the availability of APIs for weather and AQI data. It can be completed within a reasonable timeframe, provided you have the necessary development skills.
  10. Product Definition:

    • The product you want to build is clear and focused on delivering real-time weather and air quality information to users.

In summary, this app offers a unique mobile experience, has a clear value to a broad audience, has a substantial market potential, and a well-defined scope. It may not be highly habit-forming, but it provides valuable information to users. Your friends and peers' response may vary based on their interests.

Gameified Habit Tracker Idea Evaluation

  1. Mobile:

    • How uniquely mobile is the product experience? The app is designed exclusively for mobile devices, taking full advantage of their features like touchscreens, sensors, and portability to create a unique and engaging experience.

    • What makes your app more than a glorified website? The app goes beyond a glorified website by utilizing native mobile functionalities like push notifications for reminders, geolocation for location-based habits, and camera access for visual habit tracking, offering a highly interactive and dynamic user experience.

  2. Story:

    • How compelling is the story around this app once completed? The app provides users with a compelling narrative by helping them create a personal journey of self-improvement and transformation through habit-building. Users can track their progress and see their growth over time, making their habit-forming story engaging and motivating.

    • How clear is the value of this app to your audience? The app's value to the audience is crystal clear, as it empowers users to establish and maintain positive habits, achieve their goals, and lead a healthier and more productive life.

    • How well would your friends or peers respond to this product idea? Friends and peers are likely to respond positively to the product idea, as it offers a practical solution to a common challenge – forming and sustaining healthy habits. Many people are interested in self-improvement and personal development, which aligns with the app's purpose.

  3. Market:

    • How large or unique is the market for this app? The market for habit tracking apps is large and continuously growing. Many individuals are interested in personal development, health, and productivity, making it a sizable and diverse market. While there is competition, the unique features and user experience of this app can help it stand out.

    • What's the size and scale of your potential user base? The potential user base is significant, encompassing individuals from all walks of life who are seeking to make positive changes. This includes people interested in fitness, nutrition, mental health, time management, and many other aspects of personal growth.

    • Does this app provide huge value to a niche group of people? While the app has broad appeal, it can also cater to niche groups with specific habit-forming needs. For example, it could be particularly valuable for individuals with chronic conditions requiring daily medication or specific dietary regimens.

    • Do you have a well-defined audience of people for this app? Yes, the app's well-defined audience includes individuals interested in personal development, health, and productivity, spanning a wide range of age groups and backgrounds.

  4. Habit:

    • How habit-forming or addictive is this app? The app is designed to be habit-forming, with features such as streak tracking, rewards, and reminders that encourage users to engage with it regularly. The goal is to make it a positive addiction that supports users in forming and maintaining good habits.

    • How frequently would an average user open and use this app? An average user would likely open and use the app daily or multiple times a week to track their habits, view their progress, and stay motivated.

    • Does an average user just consume your app, or do they use it to create something? Users actively use the app to create better habits in their lives. They input data, set goals, and track their progress, making it a tool for personal growth and improvement.

  5. Scope:

    • How well-formed is the scope for this app? The scope for the app is well-defined, with a clear focus on habit tracking and improvement. It includes features like habit creation, progress tracking, reminders, and visual feedback to ensure users can establish and maintain their desired habits.

    • How technically challenging will it be to complete this app by the deadline? The technical challenges are manageable, given the widespread availability of mobile development tools and frameworks. The app can be developed within a reasonable timeframe, provided the team has the necessary expertise.

    • Is a stripped-down version of this app still interesting to build? A stripped-down version of the app can still be interesting to build, offering core habit-tracking features while leaving room for future expansion and enhancement.

    • How clearly defined is the product you want to build? The product's definition is clear, focusing on creating a mobile app that helps users establish and maintain positive habits with a user-friendly interface, robust tracking, and motivational elements.

Company Info App Idea Evaluation:

  1. Mobile:

    • The product experience is uniquely mobile because it should be easy to use and only display the most important information of a company that a user might need. It should essentially cut out the "white noise" that other job search/company information applications offer, which often ends up overwelming a user base that might not need all the irrelevant information.
  2. Story:

    • The origin of this idea lies in the mind-numbing experience that is the internship search. This app should serve as a useful tool to our friends and peers that are also students in college. It's main goal is to educate and assist students in the transition from academia to the professional sphere. It should therefore be welcomed by those at this similar stage in life.
  3. Market:

    • While the market for this app, university students, might not be the most unique, it is quite large. University students, typically from the ages of 18 to 22, should find this app useful in their internship and job search.
  4. Habit:

    • This app, which will be made by students for students, is designed to not be addictive. It's main goal is to educate and improve productivity. With that said, the average user should open and use this app anytime they come across an internship or job opening from a company they have not heard of. It could also be used as a study guide of sorts right before a behavorial interview, where companies might factor in how much a student knows into their hiring decision. Given that most students need to send out hundreds of applications before landing their first internship or full-time offers, the app should see alot of use.
  5. Scope:

    • A stripped down version is perfectly buildable by the deadline. It also shouldn't be too technically challenging given that most team members have some knowledge of Android development even if they are not experts. In addition to this, while a minimum viable product will allow us to demonstrate our proof of concept, the idea allows for further expansion past the deadline for members interested in working on it afterwards.

Final Idea: Company Info App