diff --git a/src/finn/builder/build_dataflow_config.py b/src/finn/builder/build_dataflow_config.py
index e4fed05731..bb472fcbf9 100644
--- a/src/finn/builder/build_dataflow_config.py
+++ b/src/finn/builder/build_dataflow_config.py
@@ -33,7 +33,10 @@
 from enum import Enum
 from typing import Any, List, Optional
 
-from finn.transformation.fpgadataflow.vitis_build import VitisOptStrategy
+from finn.transformation.fpgadataflow.vitis_build import (
+    VitisOptStrategy,
+    VivadoImplStrategy,
+)
 from finn.util.basic import alveo_default_platform, alveo_part_map, pynq_part_map
 
 
@@ -84,6 +87,15 @@ class VitisOptStrategyCfg(str, Enum):
     BUILD_SPEED = "quick"
 
 
+class VivadoImplStrategyCfg(str, Enum):
+    "Values applicable to VitisBuild Vivado implementation strategy"
+
+    ALL = "ALL"
+    DEFAULT = "'Vivado Implementation Defaults'"
+    PERFORMANCE_BALANCESLR = "Performance_BalanceSLRs"
+    PERFORMANCE_HIGHUTILSLR = "Performance_HighUtilSLRs"
+
+
 class LargeFIFOMemStyle(str, Enum):
     """Type of memory resource to use for large FIFOs."""
 
@@ -305,6 +317,10 @@ class DataflowBuildConfig:
     #: Only relevant when `shell_flow_type = ShellFlowType.VITIS_ALVEO`
     vitis_opt_strategy: Optional[VitisOptStrategyCfg] = VitisOptStrategyCfg.DEFAULT
 
+    #: Vivado implementation strategy
+    #: Only relevant when `shell_flow_type = ShellFlowType.VITIS_ALVEO`
+    vivado_impl_strategy: Optional[VivadoImplStrategy] = VivadoImplStrategy.DEFAULT
+
     #: Whether intermediate ONNX files will be saved during the build process.
     #: These can be useful for debugging if the build fails.
     save_intermediate_models: Optional[bool] = True
@@ -399,6 +415,16 @@ def _resolve_vitis_opt_strategy(self):
         }
         return name_to_strategy[self.vitis_opt_strategy]
 
+    def _resolve_vivado_impl_strategy(self):
+        # convert human-readable enum to value expected by v++
+        name_to_strategy = {
+            VivadoImplStrategyCfg.ALL: VivadoImplStrategy.ALL,
+            VivadoImplStrategyCfg.DEFAULT: VivadoImplStrategy.DEFAULT,
+            VivadoImplStrategyCfg.PERFORMANCE_BALANCESLR: VivadoImplStrategy.PERFORMANCE_BALANCESLR,
+            VivadoImplStrategyCfg.PERFORMANCE_HIGHUTILSLR: VivadoImplStrategy.PERFORMANCE_HIGHUTILSLR,  # noqa
+        }
+        return name_to_strategy[self.vivado_impl_strategy]
+
     def _resolve_vitis_platform(self):
         if self.vitis_platform is not None:
             return self.vitis_platform
diff --git a/src/finn/builder/build_dataflow_steps.py b/src/finn/builder/build_dataflow_steps.py
index 54ba7e4ea1..504e6bcee6 100644
--- a/src/finn/builder/build_dataflow_steps.py
+++ b/src/finn/builder/build_dataflow_steps.py
@@ -788,6 +788,7 @@ def step_synthesize_bitfile(model: ModelWrapper, cfg: DataflowBuildConfig):
                     cfg.synth_clk_period_ns,
                     cfg._resolve_vitis_platform(),
                     strategy=cfg._resolve_vitis_opt_strategy(),
+                    impl_strategy=cfg._resolve_vivado_impl_strategy(),
                     enable_debug=cfg.enable_hw_debug,
                     floorplan_file=cfg.vitis_floorplan_file,
                     partition_model_dir=partition_model_dir,
diff --git a/src/finn/transformation/fpgadataflow/vitis_build.py b/src/finn/transformation/fpgadataflow/vitis_build.py
index 2fc0b2f3bb..d6fc0fe06d 100644
--- a/src/finn/transformation/fpgadataflow/vitis_build.py
+++ b/src/finn/transformation/fpgadataflow/vitis_build.py
@@ -73,6 +73,15 @@ class VitisOptStrategy(Enum):
     BUILD_SPEED = "quick"
 
 
+class VivadoImplStrategy(str, Enum):
+    "Values applicable to VitisBuild Vivado implementation strategy"
+
+    ALL = "ALL"
+    DEFAULT = "'Vivado Implementation Defaults'"
+    PERFORMANCE_BALANCESLR = "Performance_BalanceSLRs"
+    PERFORMANCE_HIGHUTILSLR = "Performance_HighUtilSLRs"
+
+
 class CreateVitisXO(Transformation):
     """Create a Vitis object file from a stitched FINN ip.
 
@@ -173,12 +182,14 @@ def __init__(
         f_mhz=200,
         strategy=VitisOptStrategy.PERFORMANCE,
         enable_debug=False,
+        impl_strategy=VivadoImplStrategy.DEFAULT,
     ):
         super().__init__()
         self.platform = platform
         self.f_mhz = f_mhz
         self.strategy = strategy
         self.enable_debug = enable_debug
+        self.impl_strategy = impl_strategy
 
     def apply(self, model):
         _check_vitis_envvars()
@@ -304,16 +315,18 @@ def apply(self, model):
             f.write(
                 "v++ -t hw --platform %s --link %s"
                 " --kernel_frequency %d --config config.txt --optimize %s"
-                " --save-temps -R2 %s\n"
+                " --save-temps -R2 %s --vivado.impl.strategies %s\n"
                 % (
                     self.platform,
                     " ".join(object_files),
                     self.f_mhz,
                     self.strategy.value,
                     " ".join(debug_commands),
+                    self.impl_strategy.value,
                 )
             )
             f.write("cd {}\n".format(working_dir))
+
         bash_command = ["bash", script]
         process_compile = subprocess.Popen(bash_command, stdout=subprocess.PIPE)
         process_compile.communicate()
@@ -355,6 +368,7 @@ class VitisBuild(Transformation):
         Must be parse-able by the ApplyConfig transform.
     :parameter enable_link: enable linking kernels (.xo files),
         otherwise just synthesize them independently.
+    :parameter impl_strategy: Vivado implementation strategy
     """
 
     def __init__(
@@ -367,6 +381,7 @@ def __init__(
         floorplan_file=None,
         enable_link=True,
         partition_model_dir=None,
+        impl_strategy=VivadoImplStrategy.DEFAULT,
     ):
         super().__init__()
         self.fpga_part = fpga_part
@@ -377,6 +392,7 @@ def __init__(
         self.floorplan_file = floorplan_file
         self.enable_link = enable_link
         self.partition_model_dir = partition_model_dir
+        self.impl_strategy = impl_strategy
 
     def apply(self, model):
         _check_vitis_envvars()
@@ -422,6 +438,7 @@ def apply(self, model):
                     round(1000 / self.period_ns),
                     strategy=self.strategy,
                     enable_debug=self.enable_debug,
+                    impl_strategy=self.impl_strategy,
                 )
             )
         # set platform attribute for correct remote execution