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+# Sales and marketing
+
+- **Sales**: closing deals and generating revenue through direct interaction with 
+  customers.
+- **Marketing**: a broader approach, creating awareness, building relationships, and 
+  driving long-term sales growth.
+
+This page focuses on the latter with it being assumed that members switch into _sales 
+mode_ when needed.
+
+## Mindset
+
+Both the arrival of prospects and their conversion are highly stochastic processes, 
+and more driven by factors outside our control than project work. We prioritise 
+efforts that continue to increase the likelihood of being found / finding opportunities 
+and bring us value over time, rather than efforts that only produce results in the 
+moment — for example, writing blog posts is better than cold emailing.
+
+## Network
+
+Connections are formed at the personal level and individual members should actively 
+maintain and expand their own networks. Checking in on a regular basis with existing 
+contacts is as important as making new ones.
+
+## Online presence
+
+Durable high-quality content online is key to our marketing.
+- Our website, https://datavaluepeople.com: the central portal for our brand. 
+- Online profiles and content directly related to members, e.g. LinkedIn, StackOverflow...
+
+There should be uptodate content on our website covering the following areas.
+- Who we are and how we work
+- Project examples and testimonials
+- Case studies to highlight what we can offer
+- Blog posts to demonstrate technical understanding, amongst other things
+
+Smaller content can be posted on other channels, such as LinkedIn, ideally with a link 
+back to longer content on the website.
+
+## Further resources
+
+For more resources and playbooks to get started, see the [sales and marketing drive 
+folder](https://drive.google.com/drive/u/0/folders/1cBEqjpyo35h50yy-uhFuzM7gY6LLSCaP).
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