From b2611ad2759df325bbaef07e31f6cd2ee885c474 Mon Sep 17 00:00:00 2001 From: ajg54 Date: Fri, 15 Nov 2024 15:05:34 +0100 Subject: [PATCH 1/7] Started draft new page on sales and marketing to be shot at by other members. We only need on such page, i.e. either a page called marketing or a page called sales but not both. --- marketing.md | 32 ++++++++++++++++++++++++++++++++ 1 file changed, 32 insertions(+) create mode 100644 marketing.md diff --git a/marketing.md b/marketing.md new file mode 100644 index 0000000..12e400a --- /dev/null +++ b/marketing.md @@ -0,0 +1,32 @@ +# Marketing (and sales) + +## Sales and marketing + +This page concerns sales in the sense of bringing in new projects, +but is technically more concerned with marketing to attract clients organically. +When members find themselves needing work, it is natural for them to shift into _sales mode_. +However, here we talk about ongoing activity to avoid such situations. + +## Mindset + +Both the arrival of prospects and their conversion are highly stochastic processes, +and more driven by factors outside our control than project work. +We invest our energy in increasing the likelihood of being found/finding opportunities beyond the period of action. + +## Network + +Connections are formed at the personal level +and individual members should actively maintain and expand their own networks. +Checking in on a regular basis with existing contacts is as important as making new ones. + +## Online presence + +Our website is the central portal for our brand. +There should be uptodate content covering the following areas. +- Who we are and how we work +- Project examples and testimonials +- Case studies to highlight what we can offer +- Blog posts to demonstrate technical understanding, amongst other things + +Smaller content can be posted on other channels, such as LinkedIn, +ideally with a link back to longer content on the website. From 458268df4adeea307976f04ca75bac0394c5419d Mon Sep 17 00:00:00 2001 From: ajg54 Date: Fri, 22 Nov 2024 10:34:25 +0100 Subject: [PATCH 2/7] Renamed the file and updated the intro accordingly. --- marketing.md => sales_and_marketing.md | 10 ++++------ 1 file changed, 4 insertions(+), 6 deletions(-) rename marketing.md => sales_and_marketing.md (72%) diff --git a/marketing.md b/sales_and_marketing.md similarity index 72% rename from marketing.md rename to sales_and_marketing.md index 12e400a..afbd510 100644 --- a/marketing.md +++ b/sales_and_marketing.md @@ -1,11 +1,9 @@ -# Marketing (and sales) +# Sales and marketing -## Sales and marketing +- **Sales**: closing deals and generating revenue through direct interaction with customers. +- **Marketing**: a broader approach, creating awareness, building relationships, and driving long-term sales growth. -This page concerns sales in the sense of bringing in new projects, -but is technically more concerned with marketing to attract clients organically. -When members find themselves needing work, it is natural for them to shift into _sales mode_. -However, here we talk about ongoing activity to avoid such situations. +This page focuses on the latter with it being assumed that members switch into _sales mode_ when needed. ## Mindset From 846cbb95e04d86cc6bf37539c587fd3d12568692 Mon Sep 17 00:00:00 2001 From: ajg54 Date: Fri, 22 Nov 2024 12:00:18 +0100 Subject: [PATCH 3/7] Added link to the relevant Drive folder and updated the Online presence section. --- sales_and_marketing.md | 12 ++++++++++-- 1 file changed, 10 insertions(+), 2 deletions(-) diff --git a/sales_and_marketing.md b/sales_and_marketing.md index afbd510..8ec25f2 100644 --- a/sales_and_marketing.md +++ b/sales_and_marketing.md @@ -5,6 +5,11 @@ This page focuses on the latter with it being assumed that members switch into _sales mode_ when needed. +## Where to start + +For more resources and playbooks to get started, see the +[sales and marketing drive folder](https://drive.google.com/drive/u/0/folders/1cBEqjpyo35h50yy-uhFuzM7gY6LLSCaP). + ## Mindset Both the arrival of prospects and their conversion are highly stochastic processes, @@ -19,8 +24,11 @@ Checking in on a regular basis with existing contacts is as important as making ## Online presence -Our website is the central portal for our brand. -There should be uptodate content covering the following areas. +Durable high-quality content online is key to our marketing. +- Our website, https://datavaluepeople.com: the central portal for our brand. +- Online profiles and content directly related to members, e.g. LinkedIn, StackOverflow... + +There should be uptodate content on our website covering the following areas. - Who we are and how we work - Project examples and testimonials - Case studies to highlight what we can offer From 8158435485f662164686ba4943ad1a81f9088f05 Mon Sep 17 00:00:00 2001 From: ajg54 Date: Fri, 13 Dec 2024 10:59:10 +0100 Subject: [PATCH 4/7] Changed format settings to hopefully match with everyone else. Line length to 90 and line wrapping is now 'book style' rather than 'code style'. --- sales_and_marketing.md | 30 +++++++++++++++++------------- 1 file changed, 17 insertions(+), 13 deletions(-) diff --git a/sales_and_marketing.md b/sales_and_marketing.md index 8ec25f2..a6b1e50 100644 --- a/sales_and_marketing.md +++ b/sales_and_marketing.md @@ -1,26 +1,30 @@ # Sales and marketing -- **Sales**: closing deals and generating revenue through direct interaction with customers. -- **Marketing**: a broader approach, creating awareness, building relationships, and driving long-term sales growth. +- **Sales**: closing deals and generating revenue through direct interaction with + customers. +- **Marketing**: a broader approach, creating awareness, building relationships, and + driving long-term sales growth. -This page focuses on the latter with it being assumed that members switch into _sales mode_ when needed. +This page focuses on the latter with it being assumed that members switch into _sales +mode_ when needed. ## Where to start -For more resources and playbooks to get started, see the -[sales and marketing drive folder](https://drive.google.com/drive/u/0/folders/1cBEqjpyo35h50yy-uhFuzM7gY6LLSCaP). +For more resources and playbooks to get started, see the [sales and marketing drive +folder](https://drive.google.com/drive/u/0/folders/1cBEqjpyo35h50yy-uhFuzM7gY6LLSCaP). ## Mindset -Both the arrival of prospects and their conversion are highly stochastic processes, -and more driven by factors outside our control than project work. -We invest our energy in increasing the likelihood of being found/finding opportunities beyond the period of action. +Both the arrival of prospects and their conversion are highly stochastic processes, +and more driven by factors outside our control than project work. We invest our energy +in increasing the likelihood of being found/finding opportunities beyond the period of +action. ## Network -Connections are formed at the personal level -and individual members should actively maintain and expand their own networks. -Checking in on a regular basis with existing contacts is as important as making new ones. +Connections are formed at the personal level and individual members should actively +maintain and expand their own networks. Checking in on a regular basis with existing +contacts is as important as making new ones. ## Online presence @@ -34,5 +38,5 @@ There should be uptodate content on our website covering the following areas. - Case studies to highlight what we can offer - Blog posts to demonstrate technical understanding, amongst other things -Smaller content can be posted on other channels, such as LinkedIn, -ideally with a link back to longer content on the website. +Smaller content can be posted on other channels, such as LinkedIn, ideally with a link +back to longer content on the website. From 1b9fbf9aa87f28d53626d288601e0ea9c956a151 Mon Sep 17 00:00:00 2001 From: ajg54 Date: Fri, 13 Dec 2024 12:22:27 +0100 Subject: [PATCH 5/7] Moved link to additional sales docs on the drive to the bottom and relabelled that section. --- sales_and_marketing.md | 10 +++++----- 1 file changed, 5 insertions(+), 5 deletions(-) diff --git a/sales_and_marketing.md b/sales_and_marketing.md index a6b1e50..a87480f 100644 --- a/sales_and_marketing.md +++ b/sales_and_marketing.md @@ -8,11 +8,6 @@ This page focuses on the latter with it being assumed that members switch into _sales mode_ when needed. -## Where to start - -For more resources and playbooks to get started, see the [sales and marketing drive -folder](https://drive.google.com/drive/u/0/folders/1cBEqjpyo35h50yy-uhFuzM7gY6LLSCaP). - ## Mindset Both the arrival of prospects and their conversion are highly stochastic processes, @@ -40,3 +35,8 @@ There should be uptodate content on our website covering the following areas. Smaller content can be posted on other channels, such as LinkedIn, ideally with a link back to longer content on the website. + +## Further resources + +For more resources and playbooks to get started, see the [sales and marketing drive +folder](https://drive.google.com/drive/u/0/folders/1cBEqjpyo35h50yy-uhFuzM7gY6LLSCaP). \ No newline at end of file From 4df19463be963833c4b046787d4c3135b3a4b745 Mon Sep 17 00:00:00 2001 From: ajg54 Date: Thu, 9 Jan 2025 16:55:58 +0100 Subject: [PATCH 6/7] Fixed spacing typo that created a line break mid-sentence. --- sales_and_marketing.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/sales_and_marketing.md b/sales_and_marketing.md index a87480f..40d94dc 100644 --- a/sales_and_marketing.md +++ b/sales_and_marketing.md @@ -18,7 +18,7 @@ action. ## Network Connections are formed at the personal level and individual members should actively -maintain and expand their own networks. Checking in on a regular basis with existing +maintain and expand their own networks. Checking in on a regular basis with existing contacts is as important as making new ones. ## Online presence From eb48b95b4daf7249194c33fc8f9c34e5de0cc645 Mon Sep 17 00:00:00 2001 From: ajg54 Date: Thu, 9 Jan 2025 16:56:39 +0100 Subject: [PATCH 7/7] Implemented improved text defining our marketing mindset. --- sales_and_marketing.md | 7 ++++--- 1 file changed, 4 insertions(+), 3 deletions(-) diff --git a/sales_and_marketing.md b/sales_and_marketing.md index 40d94dc..315533f 100644 --- a/sales_and_marketing.md +++ b/sales_and_marketing.md @@ -11,9 +11,10 @@ mode_ when needed. ## Mindset Both the arrival of prospects and their conversion are highly stochastic processes, -and more driven by factors outside our control than project work. We invest our energy -in increasing the likelihood of being found/finding opportunities beyond the period of -action. +and more driven by factors outside our control than project work. We prioritise +efforts that continue to increase the likelihood of being found / finding opportunities +and bring us value over time, rather than efforts that only produce results in the +moment — for example, writing blog posts is better than cold emailing. ## Network