Consumer ExperienceEvent mixin Schema

https://ns.adobe.com/xdm/context/experienceevent-consumer

This mixin groups a set of standard fields to describe the behavior of an individual as it relates to digital content consumption (web, mobile app) as well as online or off-line purchases. Using this standard mixin allows data producers and consumers to have a consistent representation of individual behavior across Experience Platform.

Abstract	Extensible	Status	Identifiable	Custom Properties	Additional Properties	Defined In
Can be instantiated	Yes	Experimental	No	Forbidden	Permitted	context/experienceevent-consumer.schema.json

Schema Hierarchy

Consumer ExperienceEvent mixin https://ns.adobe.com/xdm/context/experienceevent-consumer
- ExperienceEvent application details https://ns.adobe.com/xdm/context/experienceevent-application
- ExperienceEvent channel details https://ns.adobe.com/xdm/context/experienceevent-channel
- ExperienceEvent environment details https://ns.adobe.com/xdm/context/experienceevent-environment-details
- ExperienceEvent details for marketing https://ns.adobe.com/xdm/context/experienceevent-marketing
- ExperienceEvent details for media https://ns.adobe.com/xdm/context/experienceevent-media
- ExperienceEvent details for search https://ns.adobe.com/xdm/context/experienceevent-search
- ExperienceEvent Segment Membership Details https://ns.adobe.com/xdm/context/experienceevent-segmentmembership
- ExperienceEvent technical details https://ns.adobe.com/xdm/context/experienceevent-technical-details
- ExperienceEvent web details https://ns.adobe.com/xdm/context/experienceevent-web
- ExperienceEvent commerce details https://ns.adobe.com/xdm/context/experienceevent-commerce

Consumer ExperienceEvent mixin Example

{
  "@id": "https://data.adobe.io/experienceid-123456",
  "xdm:dataSource": {
    "@id": "https://data.adobe.io/datasources/datasource-123",
    "xdm:code": "DataSourceIntegrationCode-123"
  },
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:identityMap": {
    "ECID": [
      {
        "id": "68519882713298129995549973016107434638",
        "primary": true
      }
    ],
    "AVID": [
      {
        "id": "2dfb7d8e00003ba4-056de00000000085",
        "primary": false
      }
    ]
  },
  "xdm:channel": {
    "@id": "https://ns.adobe.com/xdm/channels/apns",
    "@type": "https://ns.adobe.com/xdm/channel-types/mobile"
  },
  "xdm:environment": {
    "xdm:type": "browser",
    "xdm:browserDetails": {
      "xdm:name": "Chrome",
      "xdm:version": "63.0.3239",
      "xdm:acceptLanguage": "en",
      "xdm:cookiesEnabled": true,
      "xdm:javaScriptEnabled": true,
      "xdm:javaScriptVersion": "1.8.5",
      "xdm:javaEnabled": true,
      "xdm:javaVersion": "Java SE 8",
      "xdm:viewportHeight": 900,
      "xdm:viewportWidth": 1680
    },
    "xdm:operatingSystem": "MAC OS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "cable"
  },
  "xdm:productListItems": [
    {
      "xdm:SKU": "1002352692",
      "xdm:lineItemId": "12345678",
      "xdm:name": "24-Watt 8-Light Chrome Integrated LED Bath Light",
      "xdm:currencyCode": "USD",
      "xdm:quantity": 1,
      "xdm:priceTotal": 159
    }
  ],
  "xdm:commerce": {
    "xdm:order": {
      "xdm:purchaseID": "a8g784hjq1mnp3",
      "xdm:purchaseOrderNumber": "123456",
      "xdm:payments": [
        {
          "xdm:transactionID": "transactid-a111",
          "xdm:paymentAmount": 59,
          "xdm:paymentType": "credit_card",
          "xdm:currencyCode": "USD"
        },
        {
          "xdm:transactionId": "transactid-a222",
          "xdm:paymentAmount": 100,
          "xdm:paymentType": "gift_card",
          "xdm:currencyCode": "USD"
        }
      ],
      "xdm:currencyCode": "USD",
      "xdm:priceTotal": 159
    },
    "xdm:purchases": {
      "xdm:value": 1
    }
  },
  "xdm:placeContext": {
    "xdm:localTime": "2017-09-26T15:52:25+13:00",
    "xdm:geo": {
      "@id": "https://data.adobe.io/entities/geo/tokyo",
      "xdm:countryCode": "JP",
      "xdm:stateProvince": "JP-13",
      "xdm:city": "Tōkyō",
      "xdm:postalCode": "141-0032",
      "schema:latitude": 35.6185,
      "schema:longitude": 139.73237
    }
  },
  "xdm:web": {
    "xdm:webPageDetails": {
      "xdm:siteSection": "Shopping Cart",
      "xdm:server": "example.com",
      "xdm:name": "Purchase Confirmation",
      "xdm:URL": "https://www.example.com/orderConf",
      "xdm:errorPage": false,
      "xdm:homePage": false,
      "xdm:pageViews": {
        "xdm:value": 1
      }
    },
    "xdm:webReferrer": {
      "xdm:URL": "https://www.example.com/checkout",
      "xdm:referrerType": "internal"
    }
  },
  "xdm:marketing": {
    "xdm:trackingCode": "marketingcampaign111"
  }
}

Consumer ExperienceEvent mixin Properties

Property	Type	Required	Defined by
xdm:application	Application	Optional	ExperienceEvent application details
xdm:channel	Experience Channel	Optional	ExperienceEvent channel details
xdm:commerce	Commerce	Optional	ExperienceEvent commerce details
xdm:dataSource	Data Source	Optional	ExperienceEvent technical details
xdm:device	Device	Optional	ExperienceEvent environment details
xdm:environment	Environment	Optional	ExperienceEvent environment details
xdm:marketing	Marketing	Optional	ExperienceEvent details for marketing
xdm:media	Media information	Optional	ExperienceEvent details for media
xdm:placeContext	Place context	Optional	ExperienceEvent environment details
xdm:productListItems	Product list item	Optional	ExperienceEvent commerce details
xdm:receivedTimestamp	`string`	Optional	ExperienceEvent technical details
xdm:search	Search	Optional	ExperienceEvent details for search
xdm:segmentMembership	`object`	Optional	ExperienceEvent Segment Membership Details
xdm:segmentMemberships	Segment membership item	Optional	ExperienceEvent Segment Membership Details
xdm:web	Web information	Optional	ExperienceEvent web details
`*`	any	Additional	this schema allows additional properties

xdm:application

Application

This mixin is used to capture application information related to an ExperienceEvent, including the name of the application, app version, installs, launches, crashes, and closures. It could be either the application targeted by the event like the send of a push notification or the application originating the event such as a click, or a login.

xdm:application

is optional
type: Application
defined in ExperienceEvent application details

xdm:application Type

Application – https://ns.adobe.com/xdm/context/application

xdm:channel

Experience channel

Experience channel related to the ExperienceEvent.

xdm:channel

is optional
type: Experience Channel
defined in ExperienceEvent channel details

xdm:channel Type

Experience Channel – https://ns.adobe.com/xdm/channels/channel

xdm:commerce

Commerce

Commerce specific data related to this event.

xdm:commerce

is optional
type: Commerce
defined in ExperienceEvent commerce details

xdm:commerce Type

Commerce – https://ns.adobe.com/xdm/context/commerce

xdm:dataSource

Data source

Globally unique identification of a data source.

xdm:dataSource

is optional
type: Data Source
defined in ExperienceEvent technical details

xdm:dataSource Type

Data Source – https://ns.adobe.com/xdm/data/datasource

xdm:device

Device

An identified device, application or device browser instance that is trackable across sessions, normally by cookies.

xdm:device

is optional
type: Device
defined in ExperienceEvent environment details

xdm:device Type

Device – https://ns.adobe.com/xdm/context/device

xdm:environment

Environment

Information about the surrounding situation the event observation occurred in, specifically detailing transitory information such as the network or software versions.

xdm:environment

is optional
type: Environment
defined in ExperienceEvent environment details

xdm:environment Type

Environment – https://ns.adobe.com/xdm/context/environment

xdm:marketing

Marketing

The information related to marketing activities that are active with the touchpoint.

xdm:marketing

is optional
type: Marketing
defined in ExperienceEvent details for marketing

xdm:marketing Type

Marketing – https://ns.adobe.com/xdm/context/marketing

xdm:media

Media

Media activity information related to the experience event.

xdm:media

is optional
type: Media information
defined in ExperienceEvent details for media

xdm:media Type

Media information – https://ns.adobe.com/xdm/context/media

xdm:placeContext

Place context

The transient circumstances related to the observation. Examples include locale specific information such as weather, local time, traffic, day of the week, workday vs. holiday, and working hours.

xdm:placeContext

is optional
type: Place context
defined in ExperienceEvent environment details

xdm:placeContext Type

Place context – https://ns.adobe.com/xdm/context/placecontext

xdm:productListItems

Product list items

A list of items representing a product selected by a customer with specific options and pricing that are for that usage context at a specific point of time and may differ from the product record.

xdm:productListItems

is optional
type: Product list item
defined in ExperienceEvent commerce details

xdm:productListItems Type

Array type: Product list item

All items must be of the type:

Product list item – https://ns.adobe.com/xdm/content/productlistitem

xdm:receivedTimestamp

Received time stamp

The time at which this interaction was received by a server.

xdm:receivedTimestamp

is optional
type: string
defined in ExperienceEvent technical details

xdm:receivedTimestamp Type

string

format: date-time – date and time (according to RFC 3339, section 5.6)

xdm:search

Search

The information related to web or mobile search.

xdm:search

is optional
type: Search
defined in ExperienceEvent details for search

xdm:search Type

Search – https://ns.adobe.com/xdm/context/search

xdm:segmentMembership

Segment Membership Map

xdm:segmentMembership

is optional
type: object
defined in ExperienceEvent Segment Membership Details

xdm:segmentMembership Type

object with following properties:

Property	Type	Required

xdm:segmentMemberships

Segment Memberships

The segments associated with this ExperienceEvent. Deprecated, use xdm:segmentMembership instead.

xdm:segmentMemberships

is optional
type: Segment membership item
defined in ExperienceEvent Segment Membership Details

xdm:segmentMemberships Type

Array type: Segment membership item