experienceevent-directmarketing.schema.md

ExperienceEvent direct marketing details Schema

https://ns.adobe.com/xdm/context/experienceevent-directmarketing

This mixin is used to capture information regarding direct marketing details related to an ExperienceEvent. This includes opens, clicks, impressions, and unsubscribes.

Abstract	Extensible	Status	Identifiable	Custom Properties	Additional Properties	Defined In
Can be instantiated	Yes	Stabilizing	No	Forbidden	Permitted	context/experienceevent-directmarketing.schema.json

Schema Hierarchy

• ExperienceEvent direct marketing details https://ns.adobe.com/xdm/context/experienceevent-directmarketing
  • Extensibility base schema https://ns.adobe.com/xdm/common/extensible
  • Direct marketing https://ns.adobe.com/xdm/context/direct-marketing

ExperienceEvent direct marketing details Example

{
  "xdm:directMarketing": {
    "xdm:sends": {
      "xdm:value": 1
    }
  }
}

ExperienceEvent direct marketing details Properties

Property	Type	Required	Defined by
xdm:directMarketing	Direct marketing	Optional	ExperienceEvent direct marketing details (this schema)
*	any	Additional	this schema allows additional properties

xdm:directMarketing

Direct marketing

Events and properties related to direct and outbound marketing such as email, direct mail, texts, and in-app notifications.

xdm:directMarketing

• is optional
• type: Direct marketing
• defined in this schema

xdm:directMarketing Type

• Direct marketing – https://ns.adobe.com/xdm/context/direct-marketing