DESCRIPTION

Package: promotionImpact
Type: Package
Title: Analysis & Measurement of Promotion Effectiveness
Version: 0.1.3
Date: 2020-03-31
Authors@R: c(
  person("Nahyun", "Kim", email = "nhkim1302@ncsoft.com", role = c("cre", "aut")),
  person("Hyemin", "Um", email = "windy0126@ncsoft.com", role = "aut"),
  person("Eunjo", "Lee", email = "gimmesilver@ncsoft.com", role = "aut"),
  person(family = "NCSOFT Corporation", role = "cph")
  )
Description: Analysis and measurement of promotion effectiveness on a given target variable (e.g. daily sales). After converting promotion schedule into dummy or smoothed predictor variables, the package estimates the effects of these variables controlled for trend/periodicity/structural change using prophet by Taylor and Letham (2017) <doi:10.7287/peerj.preprints.3190v2> and some prespecified variables (e.g. start of a month).
Depends: R (>= 3.5.0), Rcpp (>= 0.12.17), dplyr (>= 0.7.6), ggplot2 (>= 3.0.0), scales (>= 1.0.0)
Imports: KernSmooth (>= 2.23.15), data.table (>= 1.11.4), ggpubr (>= 0.1.8), reshape2 (>= 1.4.3), stringr (>= 1.3.1), strucchange (>= 1.5.1), lmtest (>= 0.9), crayon (>= 1.3.4), prophet (>= 0.3.0.1)
License: BSD_3_clause + file LICENSE
URL: https://github.com/ncsoft/promotionImpact
LazyData: true
RoxygenNote: 7.0.2
Encoding: UTF-8
Author: Nahyun Kim [cre, aut], Hyemin Um [aut], Eunjo Lee [aut], NCSOFT Corporation [cph]
Maintainer: Nahyun Kim <nhkim1302@ncsoft.com>