diff --git a/app/build.gradle b/app/build.gradle
index 04318cd81068..0e64ddca59c1 100644
--- a/app/build.gradle
+++ b/app/build.gradle
@@ -25,6 +25,16 @@ buildscript {
         classpath "org.jacoco:org.jacoco.report:$jacoco_version"
         classpath "org.jacoco:org.jacoco.agent:$jacoco_version"
     }
+
+    //NMC Customization
+    allprojects {
+        repositories {
+            jcenter()
+            maven {
+                url "https://maven.tealiumiq.com/android/releases/"
+            }
+        }
+    }
 }
 
 plugins {
@@ -111,6 +121,8 @@ android {
         buildConfigField 'boolean', 'CI', ciBuild.toString()
         buildConfigField 'boolean', 'RUNTIME_PERF_ANALYSIS', perfAnalysis.toString()
 
+        //NMC customization
+        buildConfigField "String", "ADJUST_APP_TOKEN", "${ADJUST_APP_TOKEN}"
         javaCompileOptions {
             annotationProcessorOptions {
                 arguments += ["room.schemaLocation": "$projectDir/schemas".toString()]
@@ -420,6 +432,15 @@ dependencies {
     ksp "androidx.room:room-compiler:$roomVersion"
     androidTestImplementation "androidx.room:room-testing:$roomVersion"
 
+    //Adjust SDK --> https://github.com/adjust/android_sdk
+    implementation 'com.adjust.sdk:adjust-android:4.28.1'
+    implementation 'com.android.installreferrer:installreferrer:2.2'
+    //google play services identifier required for Adjust SDK
+    implementation 'com.google.android.gms:play-services-ads-identifier:17.0.0'
+
+    //tealium sdk
+    implementation 'com.tealium:library:5.8.0'
+
     implementation "io.coil-kt:coil:2.6.0"
 
     // splash screen dependency ref: https://developer.android.com/develop/ui/views/launch/splash-screen/migrate
diff --git a/app/src/main/AndroidManifest.xml b/app/src/main/AndroidManifest.xml
index 77bfd0b42305..8b32c63ccf60 100644
--- a/app/src/main/AndroidManifest.xml
+++ b/app/src/main/AndroidManifest.xml
@@ -536,6 +536,17 @@
             android:name="com.nextcloud.client.etm.EtmActivity"
             android:exported="false"
             android:theme="@style/Theme.ownCloud.Toolbar" />
+
+        <!-- Adjust SDK Declarations -->
+        <receiver
+            android:name="com.adjust.sdk.AdjustReferrerReceiver"
+            android:exported="true"
+            android:permission="android.permission.INSTALL_PACKAGES">
+            <intent-filter>
+                <action android:name="com.android.vending.INSTALL_REFERRER" />
+            </intent-filter>
+        </receiver>
+
         <activity
             android:name=".ui.preview.PreviewBitmapActivity"
             android:exported="false"
diff --git a/app/src/main/java/com/nextcloud/client/di/ActivityInjector.kt b/app/src/main/java/com/nextcloud/client/di/ActivityInjector.kt
index 876c5d0c98a0..26b488c6c062 100644
--- a/app/src/main/java/com/nextcloud/client/di/ActivityInjector.kt
+++ b/app/src/main/java/com/nextcloud/client/di/ActivityInjector.kt
@@ -10,6 +10,7 @@ import android.app.Activity
 import android.app.Application.ActivityLifecycleCallbacks
 import android.os.Bundle
 import androidx.fragment.app.FragmentActivity
+import com.adjust.sdk.Adjust
 import dagger.android.AndroidInjection
 
 class ActivityInjector : ActivityLifecycleCallbacks {
@@ -28,11 +29,13 @@ class ActivityInjector : ActivityLifecycleCallbacks {
     }
 
     override fun onActivityResumed(activity: Activity) {
-        // unused atm
+        // NMC Customization
+        Adjust.onResume()
     }
 
     override fun onActivityPaused(activity: Activity) {
-        // unused atm
+        // NMC Customization
+        Adjust.onPause()
     }
 
     override fun onActivityStopped(activity: Activity) {
diff --git a/app/src/main/java/com/nextcloud/client/preferences/AppPreferences.java b/app/src/main/java/com/nextcloud/client/preferences/AppPreferences.java
index b2517b5fa579..ff53897296c9 100644
--- a/app/src/main/java/com/nextcloud/client/preferences/AppPreferences.java
+++ b/app/src/main/java/com/nextcloud/client/preferences/AppPreferences.java
@@ -339,6 +339,24 @@ default void onDarkThemeModeChanged(DarkMode mode) {
 
     void setCurrentAccountName(String accountName);
 
+    /**
+     * Saves the data analysis from privacy settings
+     * on disabling it we should disable Adjust SDK tracking
+     *
+     * @param enableDataAnalysis to enable/disable data analysis
+     */
+    void setDataAnalysis(boolean enableDataAnalysis);
+    boolean isDataAnalysisEnabled();
+
+    /**
+     * Saves the privacy policy action taken by user
+     * this will maintain the state of current privacy policy action taken
+     * @see com.nmc.android.ui.LoginPrivacySettingsActivity for actions
+     * @param userAction taken by user
+     */
+    void setPrivacyPolicyAction(int userAction);
+    int getPrivacyPolicyAction();
+
     /**
      * Gets status of migration to user id, default false
      *
diff --git a/app/src/main/java/com/nextcloud/client/preferences/AppPreferencesImpl.java b/app/src/main/java/com/nextcloud/client/preferences/AppPreferencesImpl.java
index 3bfb6afc391b..1b1d57f37fe8 100644
--- a/app/src/main/java/com/nextcloud/client/preferences/AppPreferencesImpl.java
+++ b/app/src/main/java/com/nextcloud/client/preferences/AppPreferencesImpl.java
@@ -22,6 +22,7 @@
 import com.nextcloud.client.account.UserAccountManager;
 import com.nextcloud.client.account.UserAccountManagerImpl;
 import com.nextcloud.client.jobs.LogEntry;
+import com.nmc.android.ui.PrivacyUserAction;
 import com.owncloud.android.datamodel.ArbitraryDataProvider;
 import com.owncloud.android.datamodel.ArbitraryDataProviderImpl;
 import com.owncloud.android.datamodel.FileDataStorageManager;
@@ -104,6 +105,9 @@ public final class AppPreferencesImpl implements AppPreferences {
 
     private static final String LOG_ENTRY = "log_entry";
 
+    private static final String PREF__DATA_ANALYSIS = "data_analysis";
+    private static final String PREF__PRIVACY_POLICY_ACTION = "privacy_policy_action";
+
     private final Context context;
     private final SharedPreferences preferences;
     private final UserAccountManager userAccountManager;
@@ -610,6 +614,27 @@ public void setCurrentAccountName(String accountName) {
         preferences.edit().putString(PREF__SELECTED_ACCOUNT_NAME, accountName).apply();
     }
 
+    @Override
+    public void setDataAnalysis(boolean enableDataAnalysis) {
+        preferences.edit().putBoolean(PREF__DATA_ANALYSIS, enableDataAnalysis).apply();
+    }
+
+    @Override
+    public boolean isDataAnalysisEnabled() {
+        //default value will be true
+        return preferences.getBoolean(PREF__DATA_ANALYSIS, true);
+    }
+
+    @Override
+    public void setPrivacyPolicyAction(int userAction) {
+        preferences.edit().putInt(PREF__PRIVACY_POLICY_ACTION, userAction).apply();
+    }
+
+    @Override
+    public int getPrivacyPolicyAction() {
+        return preferences.getInt(PREF__PRIVACY_POLICY_ACTION, PrivacyUserAction.NO_ACTION);
+    }
+
     @Override
     public boolean isUserIdMigrated() {
         return preferences.getBoolean(PREF__MIGRATED_USER_ID, false);
diff --git a/app/src/main/java/com/nmc/android/marketTracking/AdjustSdkUtils.kt b/app/src/main/java/com/nmc/android/marketTracking/AdjustSdkUtils.kt
new file mode 100644
index 000000000000..2fc80427dc79
--- /dev/null
+++ b/app/src/main/java/com/nmc/android/marketTracking/AdjustSdkUtils.kt
@@ -0,0 +1,67 @@
+package com.nmc.android.marketTracking
+
+import android.app.Application
+import com.adjust.sdk.Adjust
+import com.adjust.sdk.AdjustConfig
+import com.adjust.sdk.AdjustEvent
+import com.nextcloud.client.preferences.AppPreferences
+import com.owncloud.android.BuildConfig
+
+object AdjustSdkUtils {
+    private val TAG = AdjustSdkUtils::class.java.simpleName
+
+    const val EVENT_TOKEN_LOGIN = "gb97gb"
+    const val EVENT_TOKEN_SUCCESSFUL_LOGIN = "gx6g7g"
+    const val EVENT_TOKEN_FILE_BROWSER_SHARING = "fqtiu7"
+    const val EVENT_TOKEN_CREATE_SHARING_LINK = "qeyql3"
+
+    /* event names to be tracked on clicking of FAB button which opens BottomSheet to select options */
+    const val EVENT_TOKEN_FAB_BOTTOM_FILE_UPLOAD = "4rd8r4"
+    const val EVENT_TOKEN_FAB_BOTTOM_PHOTO_VIDEO_UPLOAD = "v1g6ly"
+    const val EVENT_TOKEN_FAB_BOTTOM_DOCUMENT_SCAN = "7fec8n"
+    const val EVENT_TOKEN_FAB_BOTTOM_CAMERA_UPLOAD = "3czack"
+
+    /* events for settings screen */
+    const val EVENT_TOKEN_SETTINGS_LOGOUT = "g6mj9y"
+    const val EVENT_TOKEN_SETTINGS_RESET = "zi18r0"
+    const val EVENT_TOKEN_SETTINGS_AUTO_UPLOAD_ON = "vwd9yk"
+    const val EVENT_TOKEN_SETTINGS_AUTO_UPLOAD_OFF = "e95w5t"
+
+    const val EVENT_TOKEN_BACKUP_MANUAL = "oojr4y"
+    const val EVENT_TOKEN_BACKUP_AUTO = "7dkhkx"
+
+    @JvmStatic
+    fun initialiseAdjustSDK(application: Application) {
+        val config = AdjustConfig(
+            application, BuildConfig.ADJUST_APP_TOKEN,
+            getAdjustEnvironment()
+        )
+        Adjust.onCreate(config)
+    }
+
+    /**
+     * method to return the sdk environment for Adjust
+     */
+    @JvmStatic
+    fun getAdjustEnvironment(): String {
+        //for qa, beta, debug apk we have to use Sandbox env
+        if (BuildConfig.APPLICATION_ID.contains(".beta") || BuildConfig.DEBUG) {
+            return AdjustConfig.ENVIRONMENT_SANDBOX
+        }
+
+        //for release build apart from qa, beta flavours Prod env is used
+        return AdjustConfig.ENVIRONMENT_PRODUCTION
+    }
+
+    /**
+     * method to track events
+     * tracking event only if data analysis is enabled else don't track it
+     */
+    @JvmStatic
+    fun trackEvent(eventToken: String, appPreferences: AppPreferences?) {
+        if (appPreferences?.isDataAnalysisEnabled == true) {
+            val adjustEvent = AdjustEvent(eventToken)
+            Adjust.trackEvent(adjustEvent)
+        }
+    }
+}
diff --git a/app/src/main/java/com/nmc/android/marketTracking/TealiumSdkUtils.kt b/app/src/main/java/com/nmc/android/marketTracking/TealiumSdkUtils.kt
new file mode 100644
index 000000000000..806cc175eff1
--- /dev/null
+++ b/app/src/main/java/com/nmc/android/marketTracking/TealiumSdkUtils.kt
@@ -0,0 +1,107 @@
+package com.nmc.android.marketTracking
+
+import android.app.Application
+import com.nextcloud.client.preferences.AppPreferences
+import com.owncloud.android.BuildConfig
+import com.tealium.library.Tealium
+
+object TealiumSdkUtils {
+
+    //Pre-defined values for Tealium
+    //** DO NOT CHANGE THE VALUES **//
+    private const val INSTANCE_NAME = "tealium_main"
+    private const val ACCOUNT_NAME = "telekom"
+    private const val PROFILE_NAME = "magentacloud-app"
+
+    //Live Version of the app (published in app stores)
+    private const val PROD_ENV = "prod"
+
+    //Quality System
+    private const val QA_ENV = "qa"
+
+    //Staging System (Development System)
+    private const val DEV_ENV = "dev"
+
+    const val EVENT_SUCCESSFUL_LOGIN = "magentacloud-app.login.successful"
+    const val EVENT_FILE_BROWSER_SHARING = "magentacloud-app.filebrowser.sharing"
+    const val EVENT_CREATE_SHARING_LINK = "magentacloud-app.sharing.create"
+
+    /* event names to be tracked on clicking of FAB button which opens BottomSheet to select options */
+    const val EVENT_FAB_BOTTOM_DOCUMENT_SCAN = "magentacloud-app.plus.documentscan"
+    const val EVENT_FAB_BOTTOM_PHOTO_VIDEO_UPLOAD = "magentacloud-app.plus.fotovideoupload"
+    const val EVENT_FAB_BOTTOM_FILE_UPLOAD = "magentacloud-app.plus.fileupload"
+    const val EVENT_FAB_BOTTOM_CAMERA_UPLOAD = "magentacloud-app.plus.cameraupload"
+
+    /* events for settings screen */
+    const val EVENT_SETTINGS_LOGOUT = "magentacloud-app.settings.logout"
+    const val EVENT_SETTINGS_RESET = "magentacloud-app.settings.reset"
+    const val EVENT_SETTINGS_AUTO_UPLOAD_ON = "magentacloud-app.settings.autoupload-on"
+    const val EVENT_SETTINGS_AUTO_UPLOAD_OFF = "magentacloud-app.settings.autoupload-off"
+
+    const val EVENT_BACKUP_MANUAL = "magentacloud-app.backup.manual"
+    const val EVENT_BACKUP_AUTO = "magentacloud-app.backup.auto"
+
+    /* Screen View Names to be tracked */
+    const val SCREEN_VIEW_LOGIN = "magentacloud-app.login"
+    const val SCREEN_VIEW_FILE_BROWSER = "magentacloud-app.filebrowser"
+    const val SCREEN_VIEW_FAB_PLUS = "magentacloud-app.plus"
+    const val SCREEN_VIEW_SHARING = "magentacloud-app.sharing"
+    const val SCREEN_VIEW_SETTINGS = "magentacloud-app.settings"
+    const val SCREEN_VIEW_BACKUP = "magentacloud-app.backup"
+
+    @JvmStatic
+    fun initialiseTealiumSDK(application: Application) {
+        val tealConfig = Tealium.Config.create(
+            application,
+            ACCOUNT_NAME,
+            PROFILE_NAME,
+            getTealiumEnvironment()
+        )
+
+        // Override for the tag management webview URL (mobile.html)
+        //tealConfig.setOverrideTagManagementUrl("https://tags-eu.tiqcdn.com/utag/telekom/magentacloudapp/prod/mobile" +".html");
+        // Override for the tag management publish URL (compare to https://tealium.github.io/tealiumandroid/)
+        //tealConfig.setOverrideTagManagementUrl("https://tags-eu.tiqcdn.com/utag/telekom/magentacloudapp/prod");
+        Tealium.createInstance(INSTANCE_NAME, tealConfig)
+    }
+
+    /**
+     * method to return the tealium sdk environment
+     */
+    private fun getTealiumEnvironment(): String {
+        //if flavour is qa then return the qa environment
+        if (BuildConfig.FLAVOR == "qa") {
+            return QA_ENV
+        }
+
+        //if flavour is versionDev or the build has debug mode then return dev environment
+        if (BuildConfig.FLAVOR == "versionDev" || BuildConfig.DEBUG) {
+            return DEV_ENV
+        }
+
+        //for release build to play store return prod environment
+        return PROD_ENV
+    }
+
+    /**
+     * method to track events
+     * tracking event only if data analysis is enabled else don't track it
+     */
+    @JvmStatic
+    fun trackEvent(eventName: String, appPreferences: AppPreferences?) {
+        if (appPreferences?.isDataAnalysisEnabled == true) {
+            Tealium.getInstance(INSTANCE_NAME).trackEvent(eventName, null)
+        }
+    }
+
+    /**
+     * method to track view
+     * tracking view only if data analysis is enabled else don't track it
+     */
+    @JvmStatic
+    fun trackView(viewName: String, appPreferences: AppPreferences?) {
+        if (appPreferences?.isDataAnalysisEnabled == true) {
+            Tealium.getInstance(INSTANCE_NAME).trackView(viewName, null)
+        }
+    }
+}
\ No newline at end of file
diff --git a/app/src/main/java/com/nmc/android/marketTracking/TrackingScanInterface.kt b/app/src/main/java/com/nmc/android/marketTracking/TrackingScanInterface.kt
new file mode 100644
index 000000000000..3a517a29f458
--- /dev/null
+++ b/app/src/main/java/com/nmc/android/marketTracking/TrackingScanInterface.kt
@@ -0,0 +1,14 @@
+package com.nmc.android.marketTracking
+
+import com.nextcloud.client.preferences.AppPreferences
+
+/**
+ * interface to track the scanning events from nmc/1867-scanbot branch
+ * for implementation look nmc/1925-market_tracking branch
+ * this class will have the declaration for it since it has the tracking SDK's in place
+ * since we don't have scanning functionality in this branch so to handle the event we have used interface
+ */
+interface TrackingScanInterface {
+
+    fun sendScanEvent(appPreferences: AppPreferences)
+}
\ No newline at end of file
diff --git a/app/src/main/java/com/nmc/android/marketTracking/TrackingScanInterfaceImpl.kt b/app/src/main/java/com/nmc/android/marketTracking/TrackingScanInterfaceImpl.kt
new file mode 100644
index 000000000000..ed0c7cd5d92a
--- /dev/null
+++ b/app/src/main/java/com/nmc/android/marketTracking/TrackingScanInterfaceImpl.kt
@@ -0,0 +1,18 @@
+package com.nmc.android.marketTracking
+
+import com.nextcloud.client.preferences.AppPreferences
+
+/**
+ * interface impl to send the scanning events to tealium and adjust
+ * this class will have the implementation for it since it has the tracking SDK's in place
+ * since we don't have scanning functionality in this branch so to handle the event we have used interface
+ * calling of this method will be done from nmc/1867-scanbot
+ */
+class TrackingScanInterfaceImpl : TrackingScanInterface {
+
+    override fun sendScanEvent(appPreferences: AppPreferences) {
+        //track event on Scan Document button click
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_FAB_BOTTOM_DOCUMENT_SCAN, appPreferences)
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_FAB_BOTTOM_DOCUMENT_SCAN, appPreferences)
+    }
+}
\ No newline at end of file
diff --git a/app/src/main/java/com/nmc/android/ui/PrivacyUserAction.kt b/app/src/main/java/com/nmc/android/ui/PrivacyUserAction.kt
new file mode 100644
index 000000000000..6dca412cc29b
--- /dev/null
+++ b/app/src/main/java/com/nmc/android/ui/PrivacyUserAction.kt
@@ -0,0 +1,9 @@
+package com.nmc.android.ui
+
+//class to handle user action for privacy
+object PrivacyUserAction {
+    //privacy user action to maintain the state of privacy policy
+    const val NO_ACTION = 0 //user has taken no action
+    const val REJECT_ACTION = 1 //user rejected the privacy policy
+    const val ACCEPT_ACTION = 2 //user has accepted the privacy policy
+}
\ No newline at end of file
diff --git a/app/src/main/java/com/owncloud/android/MainApp.java b/app/src/main/java/com/owncloud/android/MainApp.java
index 049b25c7ca1a..2a481136f1af 100644
--- a/app/src/main/java/com/owncloud/android/MainApp.java
+++ b/app/src/main/java/com/owncloud/android/MainApp.java
@@ -60,6 +60,8 @@
 import com.nextcloud.client.preferences.DarkMode;
 import com.nextcloud.utils.extensions.ContextExtensionsKt;
 import com.nmc.android.ui.LauncherActivity;
+import com.nmc.android.marketTracking.AdjustSdkUtils;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.owncloud.android.authentication.AuthenticatorActivity;
 import com.owncloud.android.authentication.PassCodeManager;
 import com.owncloud.android.datamodel.ArbitraryDataProvider;
@@ -309,6 +311,11 @@ public void onCreate() {
 
         initSecurityKeyManager();
 
+        // NMC Customization
+        // Adjust SDK has to be initialised before registerActivityLifecycleCallbacks method
+        // https://github.com/adjust/android_sdk#api-level-14-and-higher
+        initMarketTrackingSdks();
+
         registerActivityLifecycleCallbacks(new ActivityInjector());
 
         //update the app restart count when app is launched by the user
@@ -954,6 +961,12 @@ public AndroidInjector<Object> androidInjector() {
         return dispatchingAndroidInjector;
     }
 
+    //NMC Customization
+    private void initMarketTrackingSdks(){
+        TealiumSdkUtils.initialiseTealiumSDK(this);
+        AdjustSdkUtils.initialiseAdjustSDK(this);
+    }
+
     public static void setAppTheme(DarkMode mode) {
         switch (mode) {
             case LIGHT -> AppCompatDelegate.setDefaultNightMode(AppCompatDelegate.MODE_NIGHT_NO);
diff --git a/app/src/main/java/com/owncloud/android/authentication/AuthenticatorActivity.java b/app/src/main/java/com/owncloud/android/authentication/AuthenticatorActivity.java
index 6e24fffa8e8f..5ad4fb7236aa 100644
--- a/app/src/main/java/com/owncloud/android/authentication/AuthenticatorActivity.java
+++ b/app/src/main/java/com/owncloud/android/authentication/AuthenticatorActivity.java
@@ -72,6 +72,8 @@
 import com.nextcloud.common.PlainClient;
 import com.nextcloud.operations.PostMethod;
 import com.nextcloud.utils.extensions.BundleExtensionsKt;
+import com.nmc.android.marketTracking.AdjustSdkUtils;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.owncloud.android.MainApp;
 import com.owncloud.android.R;
 import com.owncloud.android.databinding.AccountSetupBinding;
@@ -1319,6 +1321,10 @@ public void onAuthenticatorTaskCallback(RemoteOperationResult<UserInfo> result)
     }
 
     private void endSuccess() {
+        //track successful login event
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_SUCCESSFUL_LOGIN, preferences);
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_SUCCESSFUL_LOGIN, preferences);
+
         if (onlyAdd) {
             finish();
         } else {
@@ -1723,4 +1729,11 @@ public void onSavedCertificate() {
     public void onFailedSavingCertificate() {
         DisplayUtils.showSnackMessage(this, R.string.ssl_validator_not_saved);
     }
+
+    @Override
+    protected void onStart() {
+        super.onStart();
+        //track screen view when activity is visible
+        TealiumSdkUtils.trackView(TealiumSdkUtils.SCREEN_VIEW_LOGIN, preferences);
+    }
 }
diff --git a/app/src/main/java/com/owncloud/android/ui/activity/FileDisplayActivity.java b/app/src/main/java/com/owncloud/android/ui/activity/FileDisplayActivity.java
index 17eaa3c75b79..e1fe81a4d465 100644
--- a/app/src/main/java/com/owncloud/android/ui/activity/FileDisplayActivity.java
+++ b/app/src/main/java/com/owncloud/android/ui/activity/FileDisplayActivity.java
@@ -62,6 +62,7 @@
 import com.nextcloud.client.network.ConnectivityService;
 import com.nextcloud.client.preferences.AppPreferences;
 import com.nextcloud.client.utils.IntentUtil;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.nextcloud.model.WorkerState;
 import com.nextcloud.model.WorkerStateLiveData;
 import com.nextcloud.utils.extensions.ActivityExtensionsKt;
@@ -2311,6 +2312,9 @@ public void onStart() {
 
         EventBus.getDefault().post(new TokenPushEvent());
         checkForNewDevVersionNecessary(getApplicationContext());
+
+        //track screen view when activity is visible
+        TealiumSdkUtils.trackView(TealiumSdkUtils.SCREEN_VIEW_FILE_BROWSER, preferences);
     }
 
     private void registerRefreshFolderEventReceiver() {
diff --git a/app/src/main/java/com/owncloud/android/ui/activity/SettingsActivity.java b/app/src/main/java/com/owncloud/android/ui/activity/SettingsActivity.java
index 5e68f2900edc..daecd409e159 100644
--- a/app/src/main/java/com/owncloud/android/ui/activity/SettingsActivity.java
+++ b/app/src/main/java/com/owncloud/android/ui/activity/SettingsActivity.java
@@ -46,6 +46,7 @@
 import com.nextcloud.client.network.ClientFactory;
 import com.nextcloud.client.network.ConnectivityService;
 import com.nextcloud.client.preferences.AppPreferences;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.nextcloud.client.preferences.AppPreferencesImpl;
 import com.nextcloud.client.preferences.DarkMode;
 import com.owncloud.android.BuildConfig;
@@ -1045,6 +1046,13 @@ protected void onPostCreate(Bundle savedInstanceState) {
         getDelegate().onPostCreate(savedInstanceState);
     }
 
+    @Override
+    protected void onStart() {
+        super.onStart();
+        //track screen view when activity is visible
+        TealiumSdkUtils.trackView(TealiumSdkUtils.SCREEN_VIEW_SETTINGS, preferences);
+    }
+
     @Override
     protected void onDestroy() {
         super.onDestroy();
diff --git a/app/src/main/java/com/owncloud/android/ui/activity/SyncedFoldersActivity.kt b/app/src/main/java/com/owncloud/android/ui/activity/SyncedFoldersActivity.kt
index 92b17dfb2cbc..fc39cbf71503 100644
--- a/app/src/main/java/com/owncloud/android/ui/activity/SyncedFoldersActivity.kt
+++ b/app/src/main/java/com/owncloud/android/ui/activity/SyncedFoldersActivity.kt
@@ -34,6 +34,8 @@ import com.nextcloud.client.preferences.AppPreferences
 import com.nextcloud.client.preferences.SubFolderRule
 import com.nextcloud.utils.extensions.getParcelableArgument
 import com.nextcloud.utils.extensions.isDialogFragmentReady
+import com.nmc.android.marketTracking.AdjustSdkUtils
+import com.nmc.android.marketTracking.TealiumSdkUtils
 import com.owncloud.android.BuildConfig
 import com.owncloud.android.MainApp
 import com.owncloud.android.R
@@ -575,6 +577,9 @@ class SyncedFoldersActivity :
             backgroundJobManager.startImmediateFilesSyncJob(syncedFolderDisplayItem.id, overridePowerSaving = false)
             showBatteryOptimizationInfo()
         }
+
+        //track event when user enable/disable auto upload on/off
+        trackAutoUploadEvent(syncedFolderDisplayItem.isEnabled)
     }
 
     override fun onSyncFolderSettingsClick(section: Int, syncedFolderDisplayItem: SyncedFolderDisplayItem) {
@@ -700,6 +705,14 @@ class SyncedFoldersActivity :
         if (syncedFolder.isEnabled) {
             showBatteryOptimizationInfo()
         }
+
+        //track event when user enable/disable auto upload on/off
+        trackAutoUploadEvent(syncedFolder.isEnabled)
+    }
+
+    private fun trackAutoUploadEvent(enabled: Boolean) {
+        AdjustSdkUtils.trackEvent(if (enabled) AdjustSdkUtils.EVENT_TOKEN_SETTINGS_AUTO_UPLOAD_ON else AdjustSdkUtils.EVENT_TOKEN_SETTINGS_AUTO_UPLOAD_OFF, preferences)
+        TealiumSdkUtils.trackEvent(if (enabled) TealiumSdkUtils.EVENT_SETTINGS_AUTO_UPLOAD_ON else TealiumSdkUtils.EVENT_SETTINGS_AUTO_UPLOAD_OFF, preferences)
     }
 
     private fun saveOrUpdateSyncedFolder(item: SyncedFolderDisplayItem) {
diff --git a/app/src/main/java/com/owncloud/android/ui/dialog/AccountRemovalDialog.kt b/app/src/main/java/com/owncloud/android/ui/dialog/AccountRemovalDialog.kt
index c27f5282ddc1..f07de12e475f 100644
--- a/app/src/main/java/com/owncloud/android/ui/dialog/AccountRemovalDialog.kt
+++ b/app/src/main/java/com/owncloud/android/ui/dialog/AccountRemovalDialog.kt
@@ -9,27 +9,23 @@
 package com.owncloud.android.ui.dialog
 
 import android.app.Dialog
-import android.graphics.drawable.Drawable
+import android.content.DialogInterface
 import android.os.Bundle
-import android.view.View
-import androidx.appcompat.app.AlertDialog
 import androidx.fragment.app.DialogFragment
-import com.google.android.material.button.MaterialButton
 import com.google.android.material.dialog.MaterialAlertDialogBuilder
 import com.nextcloud.client.account.User
-import com.nextcloud.client.account.UserAccountManager
 import com.nextcloud.client.di.Injectable
 import com.nextcloud.client.jobs.BackgroundJobManager
+import com.nextcloud.client.preferences.AppPreferences
+import com.nmc.android.marketTracking.AdjustSdkUtils
+import com.nmc.android.marketTracking.TealiumSdkUtils
 import com.nextcloud.utils.extensions.getParcelableArgument
 import com.owncloud.android.R
-import com.owncloud.android.databinding.AccountRemovalDialogBinding
-import com.owncloud.android.datamodel.FileDataStorageManager
-import com.owncloud.android.utils.DisplayUtils
-import com.owncloud.android.utils.DisplayUtils.AvatarGenerationListener
 import com.owncloud.android.utils.theme.ViewThemeUtils
 import javax.inject.Inject
 
-class AccountRemovalDialog : DialogFragment(), AvatarGenerationListener, Injectable {
+// NMC Customization: We don't need two option for logout. On logout directly logout the user locally from the app
+class AccountRemovalDialog : DialogFragment(), Injectable {
 
     @Inject
     lateinit var backgroundJobManager: BackgroundJobManager
@@ -37,137 +33,37 @@ class AccountRemovalDialog : DialogFragment(), AvatarGenerationListener, Injecta
     @Inject
     lateinit var viewThemeUtils: ViewThemeUtils
 
+    @Inject
+    lateinit var appPreferences: AppPreferences
+
     private var user: User? = null
-    private lateinit var alertDialog: AlertDialog
-    private var _binding: AccountRemovalDialogBinding? = null
-    private val binding get() = _binding!!
 
     override fun onCreate(savedInstanceState: Bundle?) {
         super.onCreate(savedInstanceState)
         user = requireArguments().getParcelableArgument(KEY_USER, User::class.java)
     }
 
-    override fun onStart() {
-        super.onStart()
-
-        // disable positive button and apply theming
-        alertDialog = dialog as AlertDialog
-        alertDialog.getButton(AlertDialog.BUTTON_POSITIVE).isEnabled = false
-
-        viewThemeUtils.platform.themeRadioButton(binding.radioLocalRemove)
-        viewThemeUtils.platform.themeRadioButton(binding.radioRequestDeletion)
-        viewThemeUtils.material.colorMaterialButtonPrimaryTonal(
-            alertDialog.getButton(AlertDialog.BUTTON_POSITIVE) as MaterialButton
-        )
-        viewThemeUtils.material.colorMaterialButtonPrimaryBorderless(
-            alertDialog.getButton(AlertDialog.BUTTON_NEGATIVE) as MaterialButton
-        )
-
-        binding.userName.text = UserAccountManager.getDisplayName(user)
-        binding.account.text = user?.let { DisplayUtils.convertIdn(it.accountName, false) }
-    }
-
     override fun onCreateDialog(savedInstanceState: Bundle?): Dialog {
-        _binding = AccountRemovalDialogBinding.inflate(layoutInflater)
-
-        // start avatar generation
-        setAvatar()
-
-        // hide second option when plug-in isn't installed
-        if (hasDropAccount()) {
-            binding.requestDeletion.visibility = View.VISIBLE
-        }
-
-        val builder =
-            MaterialAlertDialogBuilder(requireActivity())
-                .setTitle(R.string.delete_account)
-                .setView(binding.root)
-                .setNegativeButton(R.string.common_cancel) { _, _ -> }
-                .setPositiveButton(R.string.delete_account) { _, _ -> removeAccount() }
-
-        // allow selection by clicking on list element
-        binding.localRemove.setOnClickListener {
-            binding.radioLocalRemove.performClick()
-        }
-        binding.requestDeletion.setOnClickListener {
-            binding.radioRequestDeletion.performClick()
-        }
-
-        // set listeners for custom radio button list
-        binding.radioLocalRemove.setOnClickListener {
-            binding.radioRequestDeletion.isChecked = false
-            alertDialog.getButton(AlertDialog.BUTTON_POSITIVE).apply {
-                text = getText(R.string.delete_account)
-                isEnabled = true
-            }
-        }
-        binding.radioRequestDeletion.setOnClickListener {
-            binding.radioLocalRemove.isChecked = false
-            alertDialog.getButton(AlertDialog.BUTTON_POSITIVE).apply {
-                text = getString(R.string.request_account_deletion_button)
-                isEnabled = true
+        val builder = MaterialAlertDialogBuilder(requireActivity())
+            .setTitle(R.string.delete_account)
+            .setMessage(resources.getString(R.string.delete_account_warning, user!!.accountName))
+            .setIcon(R.drawable.ic_warning)
+            .setPositiveButton(R.string.common_ok) { _: DialogInterface?, _: Int ->
+                // track adjust and tealium events on logout confirmed
+                AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_SETTINGS_LOGOUT, appPreferences)
+                TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_SETTINGS_LOGOUT, appPreferences)
+                backgroundJobManager.startAccountRemovalJob(
+                    user!!.accountName,
+                    false
+                )
             }
-        }
-
-        viewThemeUtils.dialog.colorMaterialAlertDialogBackground(requireActivity(), builder)
+            .setNegativeButton(R.string.common_cancel, null)
 
         return builder.create()
     }
 
-    /**
-     * Get value of `drop-account` capability.
-     */
-    private fun hasDropAccount(): Boolean {
-        val capability = FileDataStorageManager(user, context?.contentResolver).getCapability(user)
-        return capability.dropAccount.isTrue
-    }
-
-    /**
-     * Start removal of account. Depending on which option is checked, either a browser will open to request deletion,
-     * or the local account will be removed immediately.
-     */
-    private fun removeAccount() {
-        user?.let { user ->
-            if (binding.radioRequestDeletion.isChecked) {
-                DisplayUtils.startLinkIntent(activity, user.server.uri.toString() + DROP_ACCOUNT_URI)
-            } else {
-                backgroundJobManager.startAccountRemovalJob(user.accountName, false)
-            }
-        }
-    }
-
-    /**
-     * Start avatar generation.
-     */
-    private fun setAvatar() {
-        try {
-            val imageView = binding.userIcon
-            imageView.tag = user!!.accountName
-            DisplayUtils.setAvatar(
-                user!!,
-                this,
-                resources.getDimension(R.dimen.list_item_avatar_icon_radius),
-                resources,
-                imageView,
-                context
-            )
-        } catch (_: Exception) {
-        }
-    }
-
-    override fun avatarGenerated(avatarDrawable: Drawable?, callContext: Any?) {
-        avatarDrawable?.let {
-            binding.userIcon.setImageDrawable(it)
-        }
-    }
-
-    override fun shouldCallGeneratedCallback(tag: String?, callContext: Any?): Boolean {
-        return binding.userIcon.tag == tag
-    }
-
     companion object {
         private const val KEY_USER = "USER"
-        private const val DROP_ACCOUNT_URI = "/settings/user/drop_account"
 
         @JvmStatic
         fun newInstance(user: User) = AccountRemovalDialog().apply {
diff --git a/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailFragment.java b/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailFragment.java
index 3e76c8d1dfba..ba7ec74a8210 100644
--- a/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailFragment.java
+++ b/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailFragment.java
@@ -35,6 +35,7 @@
 import com.nextcloud.ui.fileactions.FileActionsBottomSheet;
 import com.nextcloud.utils.MenuUtils;
 import com.nextcloud.utils.extensions.BundleExtensionsKt;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.owncloud.android.MainApp;
 import com.owncloud.android.R;
 import com.owncloud.android.databinding.FileDetailsFragmentBinding;
@@ -352,6 +353,8 @@ public void onStart() {
         super.onStart();
         listenForTransferProgress();
         EventBus.getDefault().register(this);
+        //track screen view when fragment is visible
+        TealiumSdkUtils.trackView(TealiumSdkUtils.SCREEN_VIEW_SHARING, preferences);
     }
 
     @Override
diff --git a/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailSharingFragment.java b/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailSharingFragment.java
index ed4fc93657a5..0ec4e6904c41 100644
--- a/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailSharingFragment.java
+++ b/app/src/main/java/com/owncloud/android/ui/fragment/FileDetailSharingFragment.java
@@ -54,6 +54,9 @@
 import com.owncloud.android.ui.adapter.ShareeListAdapter;
 import com.owncloud.android.ui.adapter.ShareeListAdapterListener;
 import com.owncloud.android.ui.asynctasks.RetrieveHoverCardAsyncTask;
+import com.nextcloud.client.preferences.AppPreferences;
+import com.nmc.android.marketTracking.AdjustSdkUtils;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.owncloud.android.ui.dialog.SharePasswordDialogFragment;
 import com.owncloud.android.ui.fragment.util.FileDetailSharingFragmentHelper;
 import com.owncloud.android.ui.helpers.FileOperationsHelper;
@@ -99,6 +102,7 @@ public class FileDetailSharingFragment extends Fragment implements ShareeListAda
     @Inject ClientFactory clientFactory;
     @Inject ViewThemeUtils viewThemeUtils;
     @Inject UsersAndGroupsSearchConfig searchConfig;
+    @Inject AppPreferences appPreferences;
 
     public static FileDetailSharingFragment newInstance(OCFile file, User user) {
         FileDetailSharingFragment fragment = new FileDetailSharingFragment();
@@ -309,6 +313,10 @@ public void createPublicShareLink() {
             // create without password if not enforced by server or we don't know if enforced;
             fileOperationsHelper.shareFileViaPublicShare(file, null);
         }
+
+        //track event on creating share link
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_CREATE_SHARING_LINK, appPreferences);
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_CREATE_SHARING_LINK, appPreferences);
     }
 
     @Override
diff --git a/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListBottomSheetDialog.java b/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListBottomSheetDialog.java
index 65f45bfe4d77..54a122f3455e 100644
--- a/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListBottomSheetDialog.java
+++ b/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListBottomSheetDialog.java
@@ -15,7 +15,9 @@
 import com.nextcloud.client.device.DeviceInfo;
 import com.nextcloud.client.di.Injectable;
 import com.nextcloud.client.documentscan.AppScanOptionalFeature;
+import com.nextcloud.client.preferences.AppPreferencesImpl;
 import com.nextcloud.utils.EditorUtils;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.owncloud.android.R;
 import com.owncloud.android.databinding.FileListActionsBottomSheetCreatorBinding;
 import com.owncloud.android.databinding.FileListActionsBottomSheetFragmentBinding;
@@ -156,6 +158,12 @@ protected void onCreate(Bundle savedInstanceState) {
         }
 
         setupClickListener();
+
+        //track screen view when fragment is visible
+        TealiumSdkUtils.trackView(TealiumSdkUtils.SCREEN_VIEW_FAB_PLUS,
+                                  //Need to create direct instance of AppPreferences as Injection doesn't work in Dialogs
+                                  //If we take AppPreferences as parameter in constructor it will affect the other NMC PRs test cases
+                                  AppPreferencesImpl.fromContext(fileActivity));
     }
 
     private void setupClickListener() {
diff --git a/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListFragment.java b/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListFragment.java
index 149577e4082c..f8ffd5abbafe 100644
--- a/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListFragment.java
+++ b/app/src/main/java/com/owncloud/android/ui/fragment/OCFileListFragment.java
@@ -57,7 +57,11 @@
 import com.nextcloud.utils.ShortcutUtil;
 import com.nextcloud.utils.extensions.BundleExtensionsKt;
 import com.nextcloud.utils.extensions.IntentExtensionsKt;
+import com.nmc.android.marketTracking.TrackingScanInterface;
 import com.nextcloud.utils.view.FastScrollUtils;
+import com.nmc.android.marketTracking.AdjustSdkUtils;
+import com.nmc.android.marketTracking.TrackingScanInterfaceImpl;
+import com.nmc.android.marketTracking.TealiumSdkUtils;
 import com.owncloud.android.MainApp;
 import com.owncloud.android.R;
 import com.owncloud.android.datamodel.ArbitraryDataProvider;
@@ -228,6 +232,13 @@ public class OCFileListFragment extends ExtendedListFragment implements
 
     @Inject DeviceInfo deviceInfo;
 
+    /**
+     * Things to note about both the branches. 1. nmc/1867-scanbot branch: --> interface won't be initialised -->
+     * calling of interface method will be done here 2. nmc/1925-market_tracking --> interface will be initialised -->
+     * calling of interface method won't be done here
+     */
+    private TrackingScanInterface trackingScanInterface;
+
     protected enum MenuItemAddRemove {
         DO_NOTHING,
         REMOVE_SORT,
@@ -252,6 +263,9 @@ public void onCreate(Bundle savedInstanceState) {
         }
 
         searchFragment = currentSearchType != null && isSearchEventSet(searchEvent);
+
+        //NMC customization will be initialised in nmc/1925-market_tracking
+        trackingScanInterface = new TrackingScanInterfaceImpl();
     }
 
     @Override
@@ -515,6 +529,10 @@ public void uploadFromApp() {
             Intent.createChooser(action, getString(R.string.upload_chooser_title)),
             FileDisplayActivity.REQUEST_CODE__SELECT_CONTENT_FROM_APPS
                                             );
+
+        //track event photo/video/any upload button click
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_FAB_BOTTOM_PHOTO_VIDEO_UPLOAD, preferences);
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_FAB_BOTTOM_PHOTO_VIDEO_UPLOAD, preferences);
     }
 
     @Override
@@ -527,6 +545,10 @@ public void directCameraUpload() {
         } else {
             DisplayUtils.showSnackMessage(getView(), getString(R.string.error_starting_direct_camera_upload));
         }
+
+        //track event for camera upload button click
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_FAB_BOTTOM_CAMERA_UPLOAD, preferences);
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_FAB_BOTTOM_CAMERA_UPLOAD, preferences);
     }
 
     @Override
@@ -556,6 +578,10 @@ public void uploadFiles() {
             ((FileActivity) getActivity()).getUser().orElseThrow(RuntimeException::new),
             FileDisplayActivity.REQUEST_CODE__SELECT_FILES_FROM_FILE_SYSTEM,
             getCurrentFile().isEncrypted());
+
+        // track event for uploading files button click
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_FAB_BOTTOM_FILE_UPLOAD, preferences);
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_FAB_BOTTOM_FILE_UPLOAD, preferences);
     }
 
     @Override
@@ -584,6 +610,14 @@ public void onShareIconClick(OCFile file) {
                 mContainerActivity.getFileOperationsHelper().sendShareFile(file);
             });
         }
+
+        //track event on click of Share button
+        trackSharingClickEvent();
+    }
+
+    private void trackSharingClickEvent() {
+        AdjustSdkUtils.trackEvent(AdjustSdkUtils.EVENT_TOKEN_FILE_BROWSER_SHARING, preferences);
+        TealiumSdkUtils.trackEvent(TealiumSdkUtils.EVENT_FILE_BROWSER_SHARING, preferences);
     }
 
     @Override
@@ -1155,6 +1189,8 @@ public boolean onFileActionChosen(@IdRes final int itemId, Set<OCFile> checkedFi
 
             if (itemId == R.id.action_send_share_file) {
                 mContainerActivity.getFileOperationsHelper().sendShareFile(singleFile);
+                //track event on click of Share button
+                trackSharingClickEvent();
                 return true;
             } else if (itemId == R.id.action_open_file_with) {
                 mContainerActivity.getFileOperationsHelper().openFile(singleFile);
@@ -1185,6 +1221,9 @@ public boolean onFileActionChosen(@IdRes final int itemId, Set<OCFile> checkedFi
 
                 mContainerActivity.showDetails(singleFile);
                 mContainerActivity.showSortListGroup(false);
+
+                //track event on click of Share button
+                trackSharingClickEvent();
                 return true;
             } else if (itemId == R.id.action_set_as_wallpaper) {
                 mContainerActivity.getFileOperationsHelper().setPictureAs(singleFile, getView());
diff --git a/app/src/main/res/values-de/strings.xml b/app/src/main/res/values-de/strings.xml
index 6006d82ab53b..a8383f6d6d22 100644
--- a/app/src/main/res/values-de/strings.xml
+++ b/app/src/main/res/values-de/strings.xml
@@ -216,6 +216,7 @@
     <string name="data_to_back_up">Zu sichernde Daten</string>
     <string name="default_credentials_wrong">Zugangsdaten falsch</string>
     <string name="delete_account">Benutzerkonto löschen</string>
+    <string name="delete_account_warning">Konto %s und alle lokalen Dateien löschen?\n\nLöschung kann nicht rückgängig gemacht werden.</string>
     <string name="delete_entries">Einträgen entfernen</string>
     <string name="delete_link">Link löschen</string>
     <string name="deselect_all">Auswahl aufheben</string>
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index 63679a057b7b..e0438aed2bce 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -182,6 +182,7 @@
     <string name="request_account_deletion_button">Request deletion</string>
     <string name="request_account_deletion_details">Request permanent deletion of account by service provider</string>
     <string name="delete_account">Remove account</string>
+    <string name="delete_account_warning">Remove account %s and delete all local files?\n\nDeletion cannot be undone.</string>
     <string name="avatar">Avatar</string>
     <string name="active_user">Active user</string>
     <string name="upload_chooser_title">Upload from…</string>
diff --git a/gradle.properties b/gradle.properties
index 64ef75a03b48..662ab0d6e73b 100644
--- a/gradle.properties
+++ b/gradle.properties
@@ -10,7 +10,7 @@ android.useAndroidX=true
 android.nonTransitiveRClass=false
 android.nonFinalResIds=false
 #android.debug.obsoleteApi=true
-
+ADJUST_APP_TOKEN="54qd7rraqav4"
 
 # JVM arguments to optimize heap usage, enable heap dump on out-of-memory errors, and set the file encoding
 org.gradle.jvmargs=-Xmx4g -XX:MaxMetaspaceSize=1g -XX:+HeapDumpOnOutOfMemoryError -Dfile.encoding=UTF-8