diff --git a/zyte_common_items/log_formatters.py b/zyte_common_items/log_formatters.py
new file mode 100644
index 0000000..863b5f3
--- /dev/null
+++ b/zyte_common_items/log_formatters.py
@@ -0,0 +1,17 @@
+from logging import INFO
+
+from scrapy.exceptions import DropItem
+from scrapy.logformatter import LogFormatter
+
+
+class InfoDropItem(DropItem):
+    """DropItem subclass for items that should be dropped with an INFO message
+    (instead of the default WARNING message)."""
+
+
+class ZyteLogFormatter(LogFormatter):
+    def dropped(self, item, exception, response, spider):
+        data = super().dropped(item, exception, response, spider)
+        if isinstance(exception, InfoDropItem):
+            data["level"] = INFO
+        return data
diff --git a/zyte_common_items/pipelines.py b/zyte_common_items/pipelines.py
index ed564aa..64dc225 100644
--- a/zyte_common_items/pipelines.py
+++ b/zyte_common_items/pipelines.py
@@ -4,9 +4,8 @@
 from copy import deepcopy
 from warnings import warn
 
-from scrapy.exceptions import DropItem
-
-from zyte_common_items import ae
+from .ae import ae
+from .log_formatters import InfoDropItem
 
 
 class AEPipeline:
@@ -61,11 +60,6 @@ def process_item(self, item, spider):
         return ae.downgrade(item)
 
 
-class InfoDropItem(DropItem):
-    """DropItem subclass for items that should be dropped with an INFO message
-    (instead of the default WARNING message)."""
-
-
 class DropLowProbabilityItemPipeline:
     """This pipeline drops an item if its probability, defined in the settings,
     is less than the specified threshold.