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29next · Jul 26, 2022 · 94074f2 · 94074f2
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 # Google Tag Manager
 
-Google Tag Manager app
+Google Tag Manager app for 29 Next that integrates Google Tag Manager into any storefront theme. App also includes [Enhanced Ecommerce for Tag Manager](https://developers.google.com/analytics/devguides/collection/ua/gtm/enhanced-ecommerce) event tracking using the Data Layer. 
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+**Google Tag Manager**
+* Installs Google Tag Manager globally - see `snippets/global-header.html`
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+**Google Ecommerce Events**
+* [Product Detail Impressions](https://developers.google.com/analytics/devguides/collection/ua/gtm/enhanced-ecommerce#details) - see `snippets/view-product.html`
+* [Add to Cart](https://developers.google.com/analytics/devguides/collection/ua/gtm/enhanced-ecommerce#cart) - see `snippets/add-to-cart.html`
+* [Checkout](https://developers.google.com/analytics/devguides/collection/ua/gtm/enhanced-ecommerce#checkout) - see `snippets/start-checkout.html`
+* [Purchases](https://developers.google.com/analytics/devguides/collection/ua/gtm/enhanced-ecommerce#purchases) - see `snippets/complete-checkout.html`