Bump the headings of purposes down

Makes it clearer all these sections pertain to the overall purposes of
dvp, and that the first line in bold applies it all the subsections in
this section.

README.md

@@ -25,21 +25,21 @@ following:
 4. Be fun, enjoyable, and satisfying
 5. Be low-mid stress
 
-## Not purposes of datavaluepeople
+### Not purposes of datavaluepeople
 
 These are things which are explicitly not the purpose of datavaluepeople:
 - To generate money for partners/members
 - To grow for growth's sake
 
-## Explicit recognition of perceived failure modes
+### Explicit recognition of perceived failure modes
 
 datavaluepeople is deemed a failure if it fails to achieve its purposes.
 
-### Perceived failure modes
+#### Perceived failure modes
 - Majority of partners fallout due to high stress project/commitments
 - Majority of partners fallout due to high emotionally charged disagreements
 
-### Not perceived failure modes
+#### Not perceived failure modes
 - Running out of money/having no work
     - Why: Individuals should go and get a contract/job as an individual
 - Extraordinary ruinous event